Our Story

It’s hard to remember the days when booming Saskatoon lacked for anything, but that was exactly the situation in which Jordana Jacobson found herself during her first pregnancy. Refusing to compromise style while on her path to parenthood, she sought out fashionable maternity clothing and hip baby gear. Quickly recognizing a significant void in the Saskatoon market, her search led her out of province where she discovered products offering both fashion and function.

With a dream of becoming a successful entrepreneur and a desire to bring the newest trends to Saskatoon, a career change became imminent for Jordana. In February 2006, the modern store for mamas launched with overwhelming success; cravings maternity + baby boutique (as it was originally named) hit the ground running with a driving force of passion and enthusiasm!

CRAVINGS has now expanded for the 5th time and includes everything from belly bump to big kid (up to age 8)! Check out CRAVINGS boutique for the ultimate shopping experience at 2414C 8th Street E (across the street from Winners + Starbucks)!


CRAVINGS is a one-stop-shop for everything from belly bump to big kid! With every item handpicked, you’ll find a fresh and diverse assortment of products unique to CRAVINGS.

Receiving both civic and provincial recognition, CRAVINGS boutique remains Saskatoon’s leading supplier and educator of all things mom, baby and kids. Jordana and her staff have made every effort to create a warm and personable environment. Say hello at their new location 2414C 8th Street E and receive the ultimate shopping experience!


2019 ABEX Award - Service
2019 NSBA Award Finalist - Small Business
2018 ABEX Award Finalist - Service
2018 Women Entrepreneurs of Saskatchewan Award – Growth and Expansion
2018 YWCA Women of Distinction Award – Entrepreneurship
2017 SABEX Award – Customer Service
2017 SABEX Award – Small Business of the Year
2017 ABEX Finalist – Service Award
2016 Women of Distinction Awards Nominee – Athletics
2016 SABEX Finalist – Small Business of the Year
2015 Fine Lifestyles Magazine Cover – Women of Achievement
2015 SABEX Award – Customer Service
2013 Planet S Winner – Best Kids Clothing
2010 SABEX Award – Small Business of the Year
2010 SABEX Award – Customer Service
2009 ABEX Finalist – Marketing
2009 SABEX Finalist – Small Business
2009 SABEX Award – Marketing
2008 ABEX Award – Service
2008 SABEX Awards – Customer Service + New Business Venture
2007 SABEX Finalist – Marketing + New Business Venture
2007 Women Entrepreneurs of Saskatchewan – “Emerging Business” Award