The story of ALWAYS Books begins at a football game, but not just any football game, a game where the crowd wears Green & White and Watermelon Heads. You wear your passion on your sleeve, as we are all fans for life! Today, we are all about the kids. Precious, pint-sized fans, born knowing what team they cheer for. That is where Holly Preston and ALWAYS Books comes in, creating books that let you pass your love of team onto the next generation! NHL, NCAA football and of course CFL, ALWAYS Books is here to help keep the passion alive. A Fan for Life is your story!