The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone. When Smartwool started making socks back in 1994, the founders simply wanted to be able to ski longer without getting cold toes. That’s when they discovered the benefits of Merino wool as a performance fabric. The Smartwool brand was built on the desire to be comfortable on outdoor adventures— they wanted to go farther and experience more. And that drive continues to fuel everything they do.